Using Apple and Spotify Charts for Competitive Analysis
The Charts section tracks podcast rankings across major platforms, providing valuable competitive intelligence and market insights. Understanding chart performance helps identify opportunities, track competitors, and discover trending content.
Accessing Charts
Navigate to Charts in the main navigation menu.
Apple Podcasts Charts
Apple Podcasts remains one of the most influential podcast directories. Its chart rankings significantly impact visibility and discovery.
Features
- Country selector: Filter rankings by geographic market (US, UK, Germany, etc.)
- Top podcasts listing: Overall popularity rankings across all categories
- Category-specific rankings: Performance within specific content verticals
Metrics for Each Podcast
- Chart movement: Rising, falling, or stable (with position change)
- Listener count: Estimated audience reach
- Review count: Volume of listener feedback
- Episode count: Content library size
- Release frequency: Publishing consistency
Spotify Charts
Spotify has become an increasingly important platform with its own distinct audience patterns.
Features
- Country selector: Market-specific ranking analysis
- Top podcasts listing: Platform-wide popularity
- Category rankings: Vertical-specific performance
Comparing Platforms
The same podcast often ranks differently on Apple vs. Spotify due to:
- Different user demographics
- Platform-specific discovery algorithms
- Regional platform preferences
Compare rankings to understand where a podcast's audience primarily listens.
Categories
The Categories view provides structured exploration by content vertical:
- Complete category taxonomy: Browse all available categories and subcategories
- Deep rankings: Up to 200 podcasts per category (beyond typical "top" lists)
- Emerging show discovery: Find rising podcasts before they reach mainstream top charts
Trending Podcasts
The Trending feature focuses on momentum — podcasts gaining velocity rather than just current position.
What Trending Shows
- Podcasts with rapid growth trajectories
- Country-specific trending patterns
- Audience size context alongside velocity
Why Trending Matters
Identifying trending podcasts helps you:
- Find partnership opportunities early (before they're expensive)
- Spot emerging competitors
- Discover content trends before saturation
- Time sponsorship outreach optimally
Podcast Rankings (PRS)
Access the Rankings page at /rankings for a comprehensive ranking based on the Podcast Ranking Score (PRS).
PRS Features
- Proprietary score combining reach, engagement, and quality signals
- Filter by score range (min/max)
- View top 50, 100, 250, 500, or 1000 podcasts
- Export rankings as CSV
Practical Use Cases
Competitive Benchmarking
Track your podcast's chart position vs. competitors over time. Set up alerts for podcasts that enter your target categories.
Market Research
Before entering a new category, review the top 200 shows to understand the competitive landscape and audience expectations.
Sponsorship Prospecting
Use category rankings + trending data to build lists of podcasts for sponsorship outreach at optimal timing.
Content Strategy
Analyze what top-performing podcasts in your niche do differently — format, frequency, guest caliber — and apply relevant tactics.
Adding Chart Podcasts to Lists
From any chart view:
- Click Add to List on any podcast
- Select an existing list or create a new one
- Use List features to track and analyze these podcasts over time
Tips for Chart Analysis
- Check both Apple and Spotify for complete market picture
- Look at category rankings, not just overall top charts
- Pay attention to chart movement direction, not just position
- Use trending data for early opportunity identification
- Remember that chart position fluctuates daily — look for patterns
Updated on: 18/12/2025
Thank you!