Podcast Monitoring for PR Professionals: Tracking Client Mentions & Managing Reputation

Podcasts have become one of the most influential earned media channels — and one of the hardest to monitor. Unlike social media or news articles, podcast mentions are buried in hours of audio content, often released without advance notice, and nearly impossible to catch through traditional media monitoring.

That's exactly why PR agencies use Podscan.

The PR Professional's Challenge

Your clients are being discussed on podcasts right now. Industry experts mention them during interviews. Competitors reference them in comparisons. Customers share experiences — good and bad — with hosts who reach thousands of listeners.

Without monitoring, you're operating blind:

• A negative mention spreads for weeks before you discover it
• Positive coverage goes unacknowledged (and the relationship-building opportunity is lost)
• Competitor narratives go unchallenged
• Executive visibility efforts can't be measured

How Podscan Works for PR Teams

Real-Time Brand Alerts

Set up alerts for each client's brand name, executives, products, and key spokespeople. Podscan monitors 35,000+ new episodes daily and notifies you within minutes of a mention.

To get started:

1. Go to Alerts → Add New Alert
2. Enter your client's brand name (include common misspellings)
3. Add executive names as separate alerts
4. Configure email notifications or connect to Slack via webhook

Pro tip: Use the Smart Alert Wizard on your Dashboard to generate a comprehensive alert set for each client automatically.

Context-Aware Filtering

If your client's name is a common word (like "Amazon" or "Target"), enable Context-Aware Questions to filter out irrelevant mentions:

"Is this episode discussing [Client Name] the [industry] company, not the common word?"

This dramatically reduces false positives and saves hours of manual review.

Sentiment Analysis

Every mention includes sentiment analysis showing whether coverage is positive, negative, or neutral. Prioritize your response:

• Positive mentions: Reach out to thank the host; explore partnership opportunities
• Negative mentions: Address quickly with corrections or outreach
• Neutral mentions: Monitor for trends and context

Full Transcript Access

Click any mention to see the complete transcript with the mention highlighted. No need to listen to entire episodes — read the context in seconds, then jump to the exact timestamp if you need audio.

Managing Multiple Clients

Lists for Client Organization

Create a List for each client to organize:

• Their podcast mentions
• Podcasts where they've appeared
• Target podcasts for future outreach
• Competitor mentions in the same space

Each List can have its own webhook, so you can route different clients' mentions to different Slack channels or reporting systems.

Export for Client Reporting

From any List or the Mentions view:

1. Click Export Mentions
2. Select date range and columns
3. Download CSV for client reports

Include audience size, sentiment, and podcast contact info to demonstrate the reach and value of coverage.

Crisis Response

When a negative mention surfaces:

1. Assess context: Read the full transcript to understand the criticism
2. Check audience size: Prioritize responses for high-reach podcasts
3. Use contact info: Podscan provides host emails and social profiles for direct outreach
4. Document everything: Add the mention to a List for the crisis record

The difference between catching a negative mention in 10 minutes vs. 10 days can mean the difference between a correction and a crisis.

Measuring Earned Podcast Media

Track your PR efforts with data:

• Mention volume over time: Are client mentions increasing?
• Audience reach: Sum audience sizes across all mentions
• Sentiment trends: Is coverage improving?
• Share of voice: Compare client mentions vs. competitors

Export this data monthly to demonstrate the value of podcast PR to clients.

Getting Started

1. Set up your first client: Create alerts for brand name + key executives
2. Create a client List: Organize all related content in one place
3. Configure notifications: Email for urgent alerts, weekly digest for monitoring
4. Brief your team: Share the Dashboard as a daily check-in

Most PR teams are fully operational within 30 minutes.

Managing podcast mentions for clients shouldn't require listening to thousands of hours of audio. Podscan gives PR professionals the same real-time visibility into podcasts that you already have for news and social media.

Updated on: 18/12/2025