Articles on: Search

Finding & Pitching Podcasts for Client Placements

Podcast booking is a research-intensive business. For every successful client placement, you've likely reviewed dozens of shows, listened to sample episodes, researched audience fit, and crafted personalized pitches — all before getting a single response.


Podscan compresses that workflow. Find the right podcasts faster, pitch with better intel, and track placements across your entire client roster.


The Booking Agency Workflow


1. Building a Targeted Podcast List


Start with the criteria that matter for your client:


By Audience Demographics:

  1. Go to Demographics in the navigation
  2. Filter by your client's target audience:
  • Age group
  • Gender composition
  • Education level
  • Purchasing power
  • Professional industries
  1. Add matching podcasts to a client-specific List


By Topic Relevance:

  1. Go to Search → Episodes
  2. Search for topics your client can speak on
  3. Review podcasts that cover these topics frequently
  4. Check episode frequency and recency (active shows only)


By Existing Guest Patterns:

  1. Go to Search → People and Brands
  2. Search for thought leaders similar to your client
  3. Sort by Most guesting
  4. Note which podcasts feature these guests — they're your targets


2. Qualifying Podcast Opportunities


For each potential podcast, Podscan gives you:


Audience Metrics:

  • Estimated listener count per episode
  • Apple and Spotify ratings
  • Review volume (indicates engaged audience)
  • Chart rankings


Guest History:

  • Previous guests (via People and Brands search)
  • Guest frequency (do they feature external guests regularly?)
  • Guest caliber (are they booking people at your client's level?)


Contact Information:

  • Host email address
  • Social media profiles
  • Website links


Content Patterns:

  • Episode frequency
  • Episode length
  • Topics covered recently


3. Crafting Personalized Pitches


Generic pitches get ignored. Podscan gives you the intel for personalized outreach.


Read Recent Transcripts:

  1. Click into the podcast's recent episodes
  2. Read transcripts for host style, question patterns, and topics
  3. Note specific episodes to reference in your pitch


Identify Content Hooks:

  • Search the podcast's episodes for topics your client covers
  • Find gaps — topics the host hasn't covered but should
  • Reference specific episodes: "I noticed your recent conversation with [Guest] about [Topic]..."


Understand the Audience:

  • Check Demographics data for the podcast
  • Tailor your client's talking points to audience interests
  • Reference audience-relevant outcomes in your pitch


4. Tracking Outreach and Placements


Create Lists for each stage of your pipeline:


  • Researching: Podcasts you're evaluating
  • Pitched: Podcasts you've contacted
  • Booked: Confirmed placements
  • Published: Completed appearances


For each client, maintain a master List that includes:

  • All relevant podcasts (dynamic — new episodes auto-add)
  • Mention alerts for the client (track organic mentions)
  • Competitor podcasts (understand the landscape)


5. Measuring Placement Success


After a client appears on a podcast:


  1. Set up an alert for the episode title or client name + podcast name
  2. Track the mention when it surfaces in Podscan
  3. Document audience reach from Podscan's listener estimates
  4. Export for client reporting with audience data and demographics


Power Features for Agencies


Finding Hidden Gems


Use Charts → Trending to discover rising podcasts:

  • Growing audiences often mean engaged hosts
  • Less competition for guest slots
  • Good long-term relationship potential


Category Deep-Dives


Charts → Categories shows up to 200 podcasts per category:

  • Go beyond the obvious top shows
  • Find mid-tier podcasts that still have significant reach
  • Identify niches where your client could stand out


Efficient Multi-Client Management


Team Features:

  • Invite team members with Editor or Admin roles
  • Shared Lists for collaborative research
  • Separate Lists per client for organization


Export Capabilities:

  • CSV exports of research Lists
  • Include audience data, contact info, and demographics
  • Generate client prospecting reports


Real-Time Opportunity Alerts


Set up alerts for booking opportunities:

  • Monitor for "looking for guests" or "guest applications" mentions
  • Track when competitors appear on podcasts (opportunity to follow)
  • Watch for topic trends that match your clients' expertise


Sample Workflow: New Client Onboarding


Day 1:

  1. Create a List for the client
  2. Run demographic search matching their target audience
  3. Add 20-30 qualified podcasts to the List
  4. Set up brand mention alert for organic tracking


Week 1:

  1. Review recent episodes from top prospects
  2. Read transcripts for personalization intel
  3. Prioritize by audience size and fit
  4. Begin outreach with personalized pitches


Ongoing:

  1. Check alerts for organic mentions (relationship opportunities)
  2. Monitor competitor appearances for additional targets
  3. Track placements and audience reach
  4. Report results to client monthly


The Competitive Advantage


Most podcast booking is done with spreadsheets and Google searches. Agencies using Podscan:

  • Find more qualified opportunities faster
  • Pitch with deeper personalization
  • Track results with real audience data
  • Discover opportunities competitors miss



Podcast booking is about finding the right shows and making the right pitch. Podscan gives you the research firepower to do both at scale.

Updated on: 18/12/2025

Was this article helpful?

Share your feedback

Cancel

Thank you!